What is Wearthy?
A Platform for a New Generation
Wearthy is a platform for showcasing verified sustainable fashion brands, with a focus on start-ups and small businesses in Europe.
Transparent & Trustworthy
Brands are selected through a unique, transparent rating system aligned with current and emerging regulatory frameworks. This is a human-led due diligence process, not AI. We believe in clarity and helping consumers make informed choices.
A Launchpad for Growth
Wearthy serves as a launchpad to help emerging players scale ethical, circular business models, fostering a community of innovators who are changing the future of fashion.
Our Mission
We are driven by two core objectives that shape our platform and our community.
Change Buying Habits
Inspire a shift in how people buy fashion, prioritizing sustainability and ethics.
Empower Start-ups
Enable emerging, sustainable fashion start-ups to scale and thrive.
Our Approach
Sustainable fashion isn’t one-size-fits-all. What feels “responsible” can look different depending on your priorities - whether that’s protecting the planet, supporting fair labor, or choosing timeless design. Some brands may align more closely with your values than others, and that’s perfectly okay.
We know it can feel overwhelming to search for the ”right” choice. The truth is, there isn’t a single answer to what sustainable fashion should look like. That’s why we adopt the “shop your values” approach - a simple way to navigate fashion in line with what matters most to you.
Shop Your Values
Planet Care
Minimizing climate and environmental impact in production and distribution.
Animal Respect
Protecting biodiversity and ensuring cruelty-free practices.
Fair Work
Upholding fair labor standards and justice across the supply chain.
Circular Design
Designing for durability, reuse, and minimal waste.
Safe to Wear
Creating products that are safe and healthy for wearers.
Made to Last
Focusing on timeless design and lasting quality.
You choose the values that resonate with you. Our filters and color-coding system make it easy to spot brands, certifications, and features that reflect your priorities - so every purchase can align with your personal definition of responsible fashion.